L’OFFICIEL VIETNAM MAY 2024 ISSUE | PHIÊN PHIẾN
Photo & Art by me
M.U.A: @btuoojc_
Lighting: @_kaybee08
PA: @duyybyy
Model: @ofien
Inspired by L’OFFICIEL Vietnam
"PHIÊN PHIẾN" draws inspiration from the term "phiên phiến" which conveys the notion of efficiency and tidiness. It embodies the fusion of modern, liberating spirits of high-end fashion with the simplicity and rustic charm of Vietnamese street culture. The photo series is captured in the narrow alleys and familiar corners of Vietnam, where trendy outfits adorn young models who seamlessly blend into the vibrant and colorful rhythm of everyday life.
Beyond being a mere fashion collection, "PHIÊN PHIẾN" is a statement affirming the diversity, richness, and vitality of Vietnamese culture. As high fashion intertwines with street life, it not only celebrates the beauty of exquisite designs but also contributes to promoting Vietnam's image to the international community. "PHIÊN PHIẾN" serves as a warm welcome to a new Vietnam, where tradition harmonizes with modernity, and fashion is not just attire but also a means of self-expression and asserting individuality.
